When the Funnel Expert Behind 7-Figure Launches Spills the Tea with Cheyenne Buttrey

If you’ve ever felt the pressure to “have a funnel,” this episode will feel like a breath of fresh air.

Relinde sits down with Cheyenne Buttrey, funnel strategist and founder of The Funnel Method, who has spent the past six years behind the scenes of some of the biggest creator-led brands — including StoryBrand and BossBabe — building seven-figure launches and evergreen systems.

Together, they pull back the curtain on what actually makes a funnel work — and why most entrepreneurs build one long before their offer is ready.

You’ll learn:

• How to know when your offer is truly ready to automate — the real-world signs that your offer has traction, proof, and resonance.
• The biggest mistake most people make when building a funnel — trying to scale before they’ve validated the offer, message, or market fit.
• Subtle ways your marketing may be leaking energy (and sales) — from misaligned messaging to nurture emails that end too soon.
• How to create connection and trust through your funnel — so it becomes a bridge between your truth and your clients, not a pressure machine.
• Why honesty and transparency are the new authority — and how showing the truth behind your numbers and process builds long-term loyalty.

Cheyenne shares the grounded strategies she’s used to create sustainable, seven-figure funnels that still feel human — while Relinde brings her embodied perspective on energy, alignment, and truth-based marketing.

This conversation will help you understand when to automate, what to simplify, and how to build a funnel that supports your nervous system instead of draining it.

About Cheyenne Buttrey:

Cheyenne Buttrey is a funnel strategist, copywriter, and founder of The Funnel Method. After six years crafting high-converting launches for global brands, she now helps creative founders and coaches build evergreen systems that feel grounded, aligned, and real.

• Website: copygirl.co
• Instagram: @copygirl.co

About Relinde Moors:

Relinde Moors is the creator of Embodied Vision™, a method that integrates embodiment, energy, and strategy for visionary entrepreneurs. Through her Embodied Business™ pathway, she helps multi-passionate coaches and creators build thriving, soul-aligned businesses with ease and integrity.

• Instagram: @relindemoors